Understand Your Customer

What does it take to really reach your customer? Learn how local high-tech companies use data and experimentation to reach their customers.

Learn how two local high-tech companies understand their customers using data, feedback, and experimentation:

Gig-L, a community-driven marketplace for gig workers and business owners

• Sierra Lambert, CEO and founder
• Dylan Leickfelt, Summer Associate (Eastern Michigan University)
• Samantha Phillips, Summer Associate (Eastern Michigan University)

Lacuum, LLC, an autonomous lake-vacuuming robot

• Amer Abughaida, CEO and founder 
• Mohamad Hamade, Summer Associate (University of Michigan)
• Claire Alverson, Summer Associate (Michigan State University)

This session features summer associates from the 2025 Digital Summer Clinic. They will share how they started from scratch in identifying their audience and targeting them with meaningful content.

Reserve your spot today! Space is limited and this event has sold out in the past.

Understand Your Customer is proud to be an official a2Tech360 partner event.