Discover how Ann Arbor, Michigan and Tennessee are combining economic development and destination marketing to tell a unified, data-driven story of regional and state vitality. This session will showcase how integrating economic, talent, and visitor data leads to more impactful strategies for attracting businesses, residents, and visitors alike.
Attendees will explore cross-sector collaboration, innovative data tools, and storytelling approaches they can apply to enhance their own community and economic development work.
Speakers
- Melissa Sheldon, Ann Arbor SPARK, Director of Research
- Tim Crouson, Destination Ann Arbor, Director of Research
- Cassie Stinson, Tennessee Economic and Community Development, CERT Director
Moderator
- Maurice Harris, JLL, Economic Development Manager
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