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Ann Arbor Spark

Customer Discovery

Customer Discovery — The Secret to Startup Success

Every successful entrepreneur knows that customer discovery is an essential first (and ongoing) step in creating a new product, service, or business. Understanding who your potential customer is, what keeps them up at night, and what motivates them to solve those challenges, provides the foundation for everything from product development to more effective marketing and sales.

This free, two-part seminar is designed for all entrepreneurs and small business owners with products and services. Whether you’re in the idea stage or looking to scale your existing offerings, these immersive, interactive, and actionable sessions are made for you.

Session One:

  • Introduce key customer discovery concepts and ground rules
  • Provide pro tips for framing the right questions and how to conduct an effective interview.

Session Two:

  • Review your customer discovery plan
  • Perfect your interview process and explore what the results mean for your product or business.

Upcoming Sessions:

Part 1: Wednesday, July 13, 2022 at 11:30 a.m. – 12:30 p.m.Part 2: Wednesday, July 27, 2022 at 11:30 a.m. – 12:30 p.m.REGISTER

About the Instructor

Lee Gorman, Barton Consulting Services

Lee Gorman is the founder of Barton Consulting Services, LLC. She works with Ann Arbor SPARK’s Entrepreneurial Services to help high-tech startups commercialize their ideas and serves as an Expert-in-Residence at Centrepolis Accelerator at Lawrence Technological University. 

Lee’s first career was in the automotive industry, with over 20 years in various aspects of product development, culminating with positions as vehicle Chief Engineer and Director of Product Planning.

She has done extensive work for local startups and early-stage companies, including serving as Director of the Automotive Business for Coherix, Inc., and COO for WriteSteps, LLC.   In addition to being a frequent judge for business plan competitions, Lee enjoys mentoring and coaching entrepreneurs. She has served on the Boards of two start-ups, as well as many non-profits.

Lee holds both an MBA and a BBA from the University of Michigan Ross School of Business and a BSME from Lawrence Technological University.