Entrepreneurship Speaker Series

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University of Michigan Center for Entrepreneurship
Friday, March 30, 2018 - 12:30pm to 1:30pm
Renee Mauborgne, Blue Ocean Shift
Event Type: 
Ann Arbor Events
For Entrepreneurs
Walgreen Drama Center Stamps Auditorium
Bonisteel Boulevard
Ann Arbor, MI
United States

This weekly seminar series invites influential and disruptive entrepreneurially- minded leaders to share their personal experiences founding, financing and managing an emerging business venture. This event is FREE and open to the public as space permits.


Drawing on the last decade of her new research, Renée will discuss what it takes to shift from cutthroat markets to wide-open new markets–or blue oceans devoid of competition. She will lay out the 5-step proven process to make the shift and will highlight how it has been applied to companies, non-profits and governments to seize new growth and build a compelling future. You’ll learn what works, what doesn’t and how to avoid the potential pitfalls along the way. This is a must-hear talk for anyone who is serious about dramatically improving their growth and strategic position. It is a once in a career opportunity. To maximize the value of the talk, you should also read the book Blue Ocean Shift.